Aveda Artists transform your hair, face and body with every touch. Their artistry comes in many forms: colorists paint infinite shades, stylists sculpt with scissors, makeup masters brush on nature's colors, and spa experts reshape how you feel with the stroke of a hand. All bring you the Art of Aveda, rooted in our heritage - the Art and Science of Pure Flower and Plant Essences.
TITLE Founder/Master Artist/Education Director/CEO, Atelier Salons
SALON Atelier Salon
CITY, STATE San Jose, CA
KARIE'S AVEDA STORY I cut my own bangs on my 3rd birthday, and got
creative with many Barbie dolls after that. Years of makeup, haircuts, and
color experiments on my friends followed. I can’t imagine not being a hairstylist.
My official journey as a hairstylist began in 1981, and as a salon owner in 1997,
when I opened my first Atelier in Los Altos, Ca. I had the good fortune to land in the
first Aveda salon in the South Bay in 1985. Since then, I haven't used anything but Aveda.
Opportunity knocked in 2002, when Aveda invited me to open the Bay Area’s flagship
Aveda salon at Santana Row in San Jose, California. Fast forward to today, Atelier is
70 employees strong, between three salon locations in the Silicon Valley.
I still work behind the chair a couple of days a week—it’s the best part of my day.
I love working with the Aveda line—it has everything I need to create a beautiful experience
for my guest and I use it all too--my own shower looks like an Aveda store!
I love a good precision cut, I think it grows out well, and I also love to help my guests
transition their natural silver strands out of solid color in a very natural way.
Hint: it’s not just about wearing a hat for a year!
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