More than ten years have passed since we launched our campaign to help ensure more people, everywhere, have access to clean water. In that time, the Aveda Network has raised more than $44 million and partnered with guests and non-profit organizations that support environmental causes around the world. And this year, we plan that the fundraising activities will be better than ever.
BEHIND THE SCENES OF AN APPOINTMENT FOR CLEAN WATER IN THAILAND.
We’re very excited to announce that in April, thousands of Aveda stylists will once again donate their time and talent to clean water causes by offering Appointments for Clean Water℠. To put their amazing efforts into perspective, last year, Aveda Artists, salons and guests who supported this event, helped to contribute to a total of $6.4 million raised for the Aveda Earth Month Campaign. It’s the ultimate win-win situation: You get the beauty services you need from an Aveda Artist at a participating Aveda location—from Tennessee to Thailand and just about everywhere in between—and a portion of all of the proceeds go to local partner non-profit organizations that support clean water projects.
A LOOKBACK TO AN APPOINTMENT FOR CLEAN WATER IN KOREA IN 2015.
The event is also designed to raise awareness that clean water is not something to take for granted. It may flow freely from our taps, but there are approximately 780 million people on earth who do not have access to it (unwater.org). In North America, Aveda Artists and guests have helped fund (through the combined efforts of Appointments for Clean Water℠ and other Earth Month fundraising activities) a number of organizations that make a local impact in protecting bodies of water, including the Great Lakes, the Everglades, Lake Tahoe, the Mississippi River. In addition to fresh water protection, organizations also work on marine protection, water conservation, pollution prevention and access to clean water.
A PERFECT MATCH: AN INSTAGRAM SNAP FROM MAKEUP PURE-FESSIONAL™ ANNE SKUBIS
OF THE INSPIRE GREATNESS AVEDA INSTITUTES, WITH THE 2017 LIGHT THE WAY™ CANDLE.
Internationally, the clean water campaign – through activities such as Appointments for Clean Water℠, as well as the limited edition Light the Way™ Candle (Aveda donates 100% of the $12 suggested retail price of our candle to Global Greengrants, a non-profit organization that channels high-impact grants to grassroots groups working to solve environmental problems all around the world) – has funded local organizations in over 30 countries, such as Italy, Germany, the United Kingdom, Japan, Korea, and Australia. The projects all serve to protect water, whether it is providing access to it, keeping it clean or restoring communities affected by natural disasters, contamination or loss of water.
IN 2015, AVEDA ARTISTS IN KOREA HELD SPECIALIZED EARTH MONTH FUNDRAISERS WHILE ALSO SELLING THE LIMITED EDITION LIGHT THE WAY™ CANDLE.
“We’ve now funded projects that have helped bring clean drinking water to thousand of people, reduced incidents of waterborne illness, and given mothers more time to spend with their families instead of collecting dirty water from far away sources,” says Dave Rapaport, Vice President, Earth and Community Care for Aveda. Believe us when we say, one haircut can make a difference.”