We are so grateful to all of our Aveda guests, salons, artists and students from all over the world who joined together in April for Earth Month to raise awareness and funds to help preserve the planet and ensure clean water for all. Here, we highlight just a few of the many 2017 worldwide fundraising activities and share news of a special Guest Appreciation Offer!
LIGHT THE WAY
At Aveda, we donate 100% of the purchase price (based on its SRP $12) of our signature limited-edition Light The Way™ Candle to Global Greengrants Fund, a nonprofit organization that channels high-impact grants to grassroots groups working to solve environmental problems all around the world.
Last month, Aveda Guest, Tonie Oros, purchased a whopping 20 Light The Way™ Candles after becoming a fan of Aveda while visiting our Experience Center at The Oaks Mall in Thousand Oaks, California. “The staff there was so amazing! They were so knowledgeable about the products and they spoke about the company and what Aveda does with so much enthusiasm, it was inspiring,” says Tonie.
Tonie is an Equine Stylist and travels extensively throughout the state of California braiding horses manes and tails for horse shows. Her client base has been with her for many years and she has found that it can be difficult to find a little gift of appreciation for them. “I know that many of my clients share my passion for caring for people and the environment so when I saw the candles I knew they would be perfect,” says Tonie.
“I purchased a few candles for myself and then a few more for some of my clients as gifts. The feedback I got from those who I gifted was so positive that it kept me going back for more. It's great to give a gift that gives back!”
WALK THIS WAY
At Aveda, we love fashion and artistry. Especially when we can use it to do good in the world. So we were thrilled to see so many global Catwalk for Water events taking place in celebration of Earth Month. These eco-chic shows featured visionary hair, spectacular makeup and utterly inventive earth-friendly fashions designed from upcycled and repurposed materials, including Aveda Full Spectrum™ Hair Color tubes, highlighting foils and old Aveda paper shopping bags.