YOUR AROMA
JOURNEY AWAITS
pure-fume™ hair mists
Aromas inspired by the worlds enchanted places, transport your senses while also infusing your strands with softness and shine.
NEW IN PRODUCTS
BEAUTIFUL HAIR
IS ROOTED IN YOUR SCALP
NEW pramāsana™ scalp care
96% naturally derived1
Everyone's scalp needs care.
THE PROMISE OF
PRAMᾹSANA™
NEW pramāsana™ was inspired by Ayurveda—the ancient healing art of India—and two Sanskrit words: "prama" which means "foundation" and "asana" which means "posture" or "taking a stand". Our scalp care takes a botanical stand to give you a strong foundation for beautiful hair.
REVIVE YOUR STYLE
WITHOUT WATER
Love your non-wash hair.
Try these 3 easy looks: Looped braid, Effortless waves, Romantic ponytail.
THE NATURAL
PAIR FOR
NON-WASH
DAY HAIR
shampure™ dry shampoo & NEW thermal dry conditioner
97% naturally derived1
NEW IN PRODUCTS
COOLING
REFRESHMENT
NEW cooling balancing oil concentrate instantly cools skin and massage in to help melt away tension. 100% naturally derived1
NEW IN PRODUCTS
STYLE 3 WAYS
NEW aveda men pure-formance™
thickening paste
Easy styling. Flexible hold.
Made for men.
PUMPED
BY PLANTS
Used for centuries to keep hair healthy in India, amla fruit in thickening paste thickens each strand from roots to ends—instantly.
LESS GREY. MORE YOU.
Aveda Men 5-Minute Natural Grey Blending.
Our new service for men lasts up to 4 weeks.
"Aveda Men 5-Minute Natural Grey Blending works more like a stain by adding depth and integrity to the hair color for a natural look. Because grey is blended instead of completely covered, it allows the hair to grow out naturally. The result is low-maintenance, natural-looking color that keeps the hair in great condition."
KURT KUEFFNER, AVEDA ARTIST