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YOUR AROMA
JOURNEY AWAITS
pure-fume™ hair mists
Aromas inspired by the worlds enchanted places, transport your senses while also infusing your strands with softness and shine.
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NEW IN PRODUCTS
BEAUTIFUL HAIR
IS ROOTED IN YOUR SCALP
NEW pramāsana™ scalp care
96% naturally derived1
Everyone's scalp needs care.
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THE PROMISE OF
PRAMᾹSANA™
NEW pramāsana™ was inspired by Ayurveda—the ancient healing art of India—and two Sanskrit words: "prama" which means "foundation" and "asana" which means "posture" or "taking a stand". Our scalp care takes a botanical stand to give you a strong foundation for beautiful hair.
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REVIVE YOUR STYLE
WITHOUT WATER
Love your non-wash hair.
Try these 3 easy looks: Looped braid, Effortless waves, Romantic ponytail.
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THE NATURAL
PAIR FOR
NON-WASH
DAY HAIR
shampure™ dry shampoo & NEW thermal dry conditioner
97% naturally derived1
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NEW IN PRODUCTS
COOLING
REFRESHMENT
NEW cooling balancing oil concentrate instantly cools skin and massage in to help melt away tension. 100% naturally derived1
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NEW IN PRODUCTS
STYLE 3 WAYS
NEW aveda men pure-formance™
thickening paste
Easy styling. Flexible hold.
Made for men.
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PUMPED
BY PLANTS
Used for centuries to keep hair healthy in India, amla fruit in thickening paste thickens each strand from roots to ends—instantly.
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LESS GREY. MORE YOU.
Aveda Men 5-Minute Natural Grey Blending.
Our new service for men lasts up to 4 weeks.
"Aveda Men 5-Minute Natural Grey Blending works more like a stain by adding depth and integrity to the hair color for a natural look. Because grey is blended instead of completely covered, it allows the hair to grow out naturally. The result is low-maintenance, natural-looking color that keeps the hair in great condition."
KURT KUEFFNER, AVEDA ARTIST
1From plants, non-petroleum minerals or water.