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  • NEW
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      • color conserve™
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  • SKIN & BODY CARE
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      • cleanser
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      • CATEGORY
        • shampoo
        • conditioner
        • hair-treatments
        • dry shampoo & second day hair
        • styling
      • COLLECTION
        • botanical repair™
        • sap moss™
        • rosemary mint
        • cherry almond
        • invati advanced™
        • pramāsana™
        • dry remedy™
        • smooth infusion™
        • shampure™
        • be curly™
        • color conserve™
        • damage remedy™
        • nutriplenish™
    • SKIN & BODY CARE
      • CATEGORY
        • cleanser
        • moisturizer
      • COLLECTION
        • rosemary mint
        • cherry almond
        • shampure™
        • tulasāra™
        • botanical kinetics™
    • MEN
      • CATEGORY
        • hair care
      • COLLECTION
        • aveda men pure-formance™
        • invati men™
    • HAIRCARE & STYLING
      • CATEGORY
        • shampoo
        • conditioner
        • hair-treatments
        • dry shampoo & second day hair
        • styling
      • COLLECTION
        • botanical repair™
        • sap moss™
        • rosemary mint
        • cherry almond
        • invati advanced™
        • pramāsana™
        • dry remedy™
        • smooth infusion™
        • shampure™
        • be curly™
        • color conserve™
        • damage remedy™
        • nutriplenish™
    • SKIN & BODY CARE
      • CATEGORY
        • cleanser
        • moisturizer
      • COLLECTION
        • rosemary mint
        • cherry almond
        • shampure™
        • tulasāra™
        • botanical kinetics™
    • MEN
      • CATEGORY
        • hair care
      • COLLECTION
        • aveda men pure-formance™
        • invati men™
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invati advanced™ exfoliating shampoo: rich
94% naturally derived* nourishing shampoo gently exfoliates and renews the scalp while delivering a soft, smooth and nourished afterfeel. Creates an optimal foundation for thicker, fuller hair. Ideal for medium to thick hair; normal to dry scalp. Same great formula as invati advanced exfoliating shampoo; new name! *From plants, non-petroleum minerals or water.
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invati™ thickening intensive conditioner
Thickens and intensely conditions hair with three times more natural oils and butters.*

Soy protein and naturally derived amino acids mimic hair's building blocks to help weightlessly thicken hair from within.

Contains densiplex™-an invigorating blend of Ayurvedic herbs, including ginseng and certified organic turmeric. Use the invati™ system for thicker, fuller hair.

Invati™ means "invigorate" in Sanskrit and taps the power of Ayurveda-the ancient healing art of India-to help revitalize the scalp with turmeric.

*Than invati™ thickening conditioner.
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Smooth Infusion™ Smoothing Masque
Deep condition your hair to reduce unwanted volume and soften hair, while helping seal in moisture and lock out frizz.
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invati men™ travel-size 2-step system
Invati men™ solutions for thinning hair. Reduce hair loss* with 98% naturally derived** invati men™—4 out of 5 men say their hair feels stronger and looks thicker.✝ For best results, use the 2-step system.
Just 2 simple steps, once a day, every day:
Step 1: EXFOLIATE
invati men™ nourishing exfoliating shampoo
Step 2: THICKEN AND INVIGORATE††
invati men™ scalp revitalizer

*Due to breakage in a clinical test of the invati men™ system after 12 weeks.
**From plants, non-petroleum minerals or water.
✝In a 12-week consumer test.
✝✝When massaged in.
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invati men™ trial kit
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invati men™ scalp revitalizer
Leave-in scalp treatment formulated to instantly thicken your hair at the root and help invigorate your scalp when massaged in.
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aveda men pure-formance™ thickening paste
Instantly thickens hair and adds pliable hold to create any style.
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invati men™ nourishing exfoliating shampoo
Cleanses and exfoliates the scalp to remove build-up that can clog pores. Conditions to help strengthen thinning hair.
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100% Pure-Formance™

Simplicity + high performance = the art of simple grooming
This set contains all you need to wash, condition and style your hair in minutes.
aveda men pure-formance™ shampoo 300 ml
aveda men pure-formance™ conditioner 300 ml
aveda men pure-formance™ grooming clay 75 ml

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Feel Amazemint
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invati men™ system
Invati men™ solutions for thinning hair. Reduce hair loss* with 98% naturally derived** invati men™-4 out of 5 men say their hair feels stronger and looks thicker.^ For best results, use the 2-step system.
Just 2 simple steps, once a day, every day:
Step 1: EXFOLIATE
invati men™ nourishing exfoliating shampoo
Step 2: THICKEN AND INVIGORATE^^
invati men™ scalp revitalizer

*Due to breakage in a clinical test of the invati men™ system after 12 weeks.
**From plants, non-petroleum minerals or water.
^In a 12-week consumer test.
^^When massaged in.
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heat relief™ thermal protector & conditioning mist
Protects hair from heat during restyling. Instantly conditions dry hair to add softness and shine. Infuses hair with calming shampure™ aroma.
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nutriplenish™ conditioner deep moisture
decadent conditioner with vegan superfood blend of potent plant butter and oils, conditions and replenishes dry hair with nutrient-powered hydration.
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nutriplenish™ shampoo light moisture
creamy lightweight formula, with a vegan superfood blend, cleanses and replenishes dry hair with nutrient-powered hydration.
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sap moss™ weightless hydration conditioner
Quench your hairs thirst with this silicone-free detangling conditioner. Formulated with a blend including Iceland moss and larch tree sap extract to hydrate hair without weighing it down. Smart "drone" conditioning technology targets dry micro-sites within hair to deliver a precise infusion of hydration while instantly detangling and helping tame frizz.
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Damage Remedy™ Kit
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cherry almond softening conditioner
A soft heart is beautiful. Soft hair, too-filled with deep nourishment and an aroma that's sweet on you
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nutriplenish™ multi-use oil
100% naturally derived* formula features a concentrated blend of 5 power oils, it offers multiple-uses and delivers nutrient-powered hydration and shine for all hair types. customizable usage helps restore hydration.

​*From plants, non-petroleum minerals or water.
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sap moss™ weightless hydration shampoo
Quench your hairs thirst with this silicone-free, weightlessly hydrating shampoo. Formulated with a blend including Iceland moss and larch tree sap extract to help hydrate hair without weighing it down. Gently cleanses without stripping and infuses hair with hydration while helping tame frizz, leaving hair feeling perfectly quenched and manageable.
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cherry almond softening shampoo
Remember how sweet life is every day with a gentle shampoo that helps treat your senses to soft feeling, sweet smelling hair.
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nutriplenish™ leave-in conditioner
lightweight leave-in conditioning spray hydrates and replenishes hair for 72 hours while detangling and protecting from thermal styling up to 450° F. naturally derived UV filter helps protect hair from the drying effects of the sun. ​
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nutriplenish™ shampoo deep moisture
decadent shampoo with vegan superfood blend of potent plant butter and oils, cleanses and replenishes dry hair with nutrient-powered hydration.
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Shampure™ Shampoo
Cleanses hair with morikue™ protein from the Peruvian rainforest. For optimum benefits, use with shampure™ conditioner.
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Rosemary Mint Trio
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invati advanced™ system
Reduce hair loss* with 94% naturally derived** invati advanced™*Reduces hair loss due to breakage from brushing, after using the Invati Advanced™ system for 12 weeks.**From plants, non-petroleum minerals or water.
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nutriplenish™ conditioner light moisture
creamy lightweight formula, with a vegan superfood blend, conditions and replenishes dry hair with nutrient-powered hydration.
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cherry almond leave-in conditioner
Powered by nature, this leave-in conditioner features a blend of naturally derived* cherry blossom extract, sweet almond oil and moringa oil and instantly: detangles, conditions, boost softness, prevents breakage*, controls frizz, protects from heat, smooths, adds shine, tames flyaways, infuses with aroma, reduces static and enhances manageability. *From combing or brushing.
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rinseless refresh™ micellar hair & scalp refresher
Instantly cleanse scalp and refresh hair and texture with no-rinse micellar technology. Revives and refreshes second-day styles with naturally derived styling polymers that help tame frizz for up to 72 hours – even in intense humidity. Suitable for slightly wavy to very tight coily hair textures.
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Control Force™ Firm Hold Hair Spray
our firmest hold hair spray
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smooth infusion™ nourishing styling creme
Smooth and nourish your hair, help seal in moisture and lock out frizz all day-even in intense humidity.
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color conserve™ daily color protect
Leave-in treatment instantly intensifies color radiance. Seals and smooths the cuticle for increased shine.
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Aveda Men Pure-Formance™ Grooming Clay
Creates texture with a strong, pliable hold and matte finish. Lightweight formula gives you control to create any style.
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damage remedy™ daily hair repair
Leave-in treatment that instantly repairs and helps protect from breakage and damage due to heat styling.
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Air Control™ Hair Spray
Our light hold hair spray offers flexible, lasting hold-for all hair types-and has a net-zero impact* on the Earth's climate.
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Smooth Infusion™ Style-Prep Smoother™
makes styling faster, easier
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Brilliant™ Anti-Humectant Pomade
This satiny pomade repels moisture from your hair, helping to prevent frizziness and flyaways.
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Pure Abundance™ Volumizing Hair Spray
Pump up your style with this volumizing hair spray. Weightless micro-mist spray delivers extra firm hold to all hair types. Helps boost strands with naturally derived bulking agents like acacia gum.
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Shampure™ Dry Shampoo
Revives hair with naturally derived powders that absorb excess oil and impurities. For all hair types.
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be curly ™ curl controller
Lengthens even tight curls while controlling volume and combatting frizz. Certified organic babassu oil helps condition and loosen curls for a more controlled style as our corn-derived smoother helps minimize volume and frizz.
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Aveda Men Pure-Formance™ Pomade
Provides strong, pliable hold with excellent control. Water-based, non-greasy formula hydrates.
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Color Conserve™ Shampoo
Gentle, plant-infused shampoo helps protect color by preventing fading, when used with both shampoo and conditioner.
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Thickening Tonic
Instantly thickens hair and expands strands from roots to ends. Powered by botanicals-including certified organic amla fruit.
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Aveda Men Pure-Formance™ Grooming Cream
Creates definition with medium hold. Moisture-rich formula conditions, controls and delivers shine.
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Brilliant™ Spray-On Shine
Provides a sheer mist of pure shine to finished hair styles. Also helps eliminate flyaways for all hair types.
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be curly ™ curl enhancing hair spray
Flexible hold hair spray intensifies and locks in curls with all-day frizz control, corn-derived conditioning agents leave hair touchable. Wheat protein and organic aloe blend expands when hair is wet and retracts when hair is dry to define curl or wave.
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dry remedy™ moisturizing masque
Intensive masque moisturizes and helps seal in intense hydration-leaving hair soft, supple and shiny.
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Aveda Men Pure-Formance™ Firm Hold Gel
Lightweight styling gel delivers maximum hold, control, definition and shine.
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Volumizing Set
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Aveda Men Pure-Formance™ Liquid Pomade
Delivers moderate hold. Unique lightweight liquid complex helps seal in moisture.
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Smooth Infusion™ Glossing Straightener
Helps straighten out waves and curls for all-day control and lustrous shine. Our exclusive plant infusion blend—powered by certified organic aloe, maize and guar bean—helps prevent flyaways, reduce frizz and provide 12-hour humidity defense.
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dry remedy™ moisturizing conditioner
Nourishes and moisturizes dry, brittle hair-with our patented deep-moisture complex -leaving hair soft, supple and shiny.
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Blue Malva Shampoo
Adds silvery brightness to gray hair, and neutralizes brassy tones in all shades.
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Aveda Men Pure-Formance™ Composition™
This multi-functional blend of essential oils nourishes and treats scalp and body while energizing the senses. Excellent massage oil or conditioning scalp treatment.
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smooth infusion™ naturally straight
Curl straightener that progressively loosens curls so hair becomes straighter with every use.
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Pure Abundance™ Hair Potion
Hair texturizer that instantly volumizes hair and creates a matte texture. Boosts strands with naturally derived bulking agents including kaolin clay and acacia gum. Innovative formula transforms in your hands from a powder to a lightweight, absorbent lotion.*

*Product that has liquefied will not affect performance. Do not allow product to freeze.
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Be Curly™ Co-Wash
Condition and remove build-up from your curls while cleansing your scalp.
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Be Curly™ Intensive Detangling Masque
Easily separate the most tangled curls and coils. Fight frizz and improve the look of curls with every use.
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Be Curly™ Style-Prep™
Pre-style treatment creates the perfect foundation for curly hair styles. Detangles, moisturizes and defines curls as it seals the cuticle, taming frizz all day.
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Camomile Shampoo
Brightens highlights and illuminates blonde and lighter shades of hair.
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Brilliant™ Damage Control™
The foundation for any style. This pre-styling spray helps protect hair from the hazards of combing and heat styling.
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Brilliant™ Emollient Finishing Gloss
This high-gloss emollient with rice bran oil smooths ends, conditions and imparts extraordinary shine. For medium to coarse hair types.
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invati™ system

97% naturally derived* invati™ solutions for thinning hair, reduces hair loss by 33%** to help you keep the hair you have longer and taps the power of Ayurveda (the ancient healing art of India) with densiplex™-an invigorating blend of ginseng and certified organic turmeric.

The 3-step system includes:
STEP 1: EXFOLIATE
invati™ exfoliating shampoo
STEP 2: THICKEN
invati™ thickening conditioner
STEP 3: ACTIVATE^
invati™ scalp revitalizer

*From plants, non-petroleum minerals or water.
**Due to breakage, in a 12-week clinical test of the invati™ system.
^When massaged in.

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Rosemary Mint Set
Aveda favorites—invigorating care for hair and body.
rosemary mint shampoo 8.5 fl oz/250 ml
rosemary mint conditioner 8.5 fl oz/250 ml
rosemary mint hand and body wash 8.5 fl oz/250 ml
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Be Curly™ Curl Enhancer
Intensifies curl, combats frizz and boosts shine on curly or wavy hair.
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aveda wooden paddle brush
Features extended bristles for easy detangling and reduces stress to hair and scalp during blow-drying and styling.
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invati™ travel-size 3-step system
97% naturally derived* invati™ solutions for thinning hair, reduces hair loss by 33%** to help you keep the hair you have longer and taps the power of Ayurveda (the ancient healing art of India) with densiplex™-an invigorating blend of ginseng and certified organic turmeric.

The 3-step system includes:
STEP 1: EXFOLIATE
invati™ exfoliating shampoo
STEP 2: THICKEN
invati™ thickening conditioner
STEP 3: ACTIVATE^
invati™ scalp revitalizer

*From plants, non-petroleum minerals or water.
**Due to breakage, in a 12-week clinical test of the invati™ system.
^When massaged in.
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Shampure™ Set
Discover calming care to create pure moments of peace.
shampure™ shampoo 8.5 fl oz/250 ml
shampure™ conditioner 8.5 fl oz/250 ml
shampure™ soy wax candle 9.7 oz/275 g
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Color Conserve™ Set
Power your color—this 4-step system protects color by preventing fading.
• color conserve™ shampoo 8.5 fl oz/250 ml
• color conserve™ conditioner 6.7 fl oz/200 ml
• color conserve™ strengthening treatment 4.2 fl oz/125 ml
• color conserve™ daily color protect 3.4 fl oz/100 ml

Start with Aveda hair color.
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dry remedy™ moisturizing shampoo
Nourishes and moisturizes dry, brittle hair-with our patented deep-moisture complex-leaving hair soft, supple and shiny.
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invati™ exfoliating shampoo

Cleanses, exfoliates and renews the scalp with wintergreen-derived salicylic acid. Removes build-up of sebum and product residue that can clog pores and affect healthy hair.

Contains densiplex™-an invigorating blend of Ayurvedic herbs, including ginseng and certified organic turmeric. Use the invati™ system for thicker, fuller hair.

Invati™ means "invigorate" in Sanskrit and taps the power of Ayurveda-the ancient healing art of India-to help revitalize the scalp with turmeric.

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dry remedy™ kit

Dry Remedy™ transforms dry hair with the hydrating power of certified organic buriti oil from the "tree of life" in Brazil.
dry remedy™ moisturizing shampoo 250 ml
dry remedy™ moisturizing conditioner 200 ml
dry remedy™ daily moisturizing oil 30 ml
dry remedy™ moisturizing masque 150 ml

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Light Elements™ Smoothing Fluid
Styling serum weightlessly smooths frizz, helps tame flyaways and adds shine and movement.
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Control Paste™
Loose and piece-y, or stand-up and messy-control paste™ lets you create texture with a medium, pliable hold for high-textured styles that are smooth with a matte finish.
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Scalp Remedy™ Dandruff Solution
Leave-in daily treatment reduces flaking up to 41% in just 1 week, and helps prevent reoccurrence. Promotes a healthy scalp by relieving itching.
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Brilliant™ Humectant Pomade
Humectant-rich pomade enhances curl and adds shine and definition.
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Rosemary Mint Conditioner
Weightless conditioning leaves fine to normal hair healthy and full of body.
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invati advanced™ thickening conditioner
Naturally derived amino acids mimic hair's building blocks, to help strengthen hair from roots to ends.
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Damage Remedy™ Restructuring Shampoo
Gentle shampoo with quinoa protein helps repair and strengthen damaged hair, while conditioners help leave it smooth and soft.
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Be Curly™ Conditioner
Condition your waves or curls-taming frizz and increasing shine.
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invati™ scalp revitalizer
Helps keep the hair you have longer. Reduces hair loss due to breakage, in a 12-week clinical test of the invatiTM system.
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Shampure Composition Oil™
Moisturizes and provides instant radiance with a nourishing blend of certified organic sunflower and meadowfoam oils for body, bath and scalp. Beloved calming aroma with 25 pure flower and plant essences.
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Be Curly™ Kit
Our 4-step curl-perfecting system dramatically reduces frizz and defines curl.
• be curly™ shampoo 8.5 fl oz/250 ml
• be curly™ conditioner 6.7 fl oz/200 ml
• be curly™ curl enhancer 6.7 fl oz/200 ml
• be curly™ style-prep™ 3.4 fl oz/100 ml
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Volumizing Tonic™
Creates maximum volume on fine and medium hair. With certified organic aloe and wheat amino acids to help build body and add shine. For fine to medium hair.
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invati™ scalp revitalizer refill trio pack
Helps keep the hair you have longer.* Contains densiplex™—an invigorating blend of Ayurvedic herbs, including ginseng and certified organic turmeric. Use for thicker, fuller hair. This trio-pack gives 3 weeks of invati™ scalp revitalizer usage for free based on suggested retail price of individual bottle versus trio-pack. Contains a 12-week supply.**

*Reduces hair loss due to breakage, in a 12-week clinical test of the invati™ system.
**The refill trio-pack contains a 12-week supply.
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Brilliant™ Conditioner
Plant-derived emollients detangle and condition, restoring a smooth, shiny appearance.
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Beautifying Composition™
Aromatic, nourishing oil for body, bath and scalp softens and moisturizes skin with a nourishing blend of certified organic olive and safflower oils. Also excellent as a bath additive, massage oil or hair and scalp treatment.
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dry remedy™ daily moisturizing oil
Daily leave-in treatment instantly moisturizes hair and transforms dry, brittle hair, making it soft and manageable.
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Scalp Benefits™ Balancing Conditioner
Moisturizes, nourishes and balances the scalp so all hair types look and feel healthy. With a nurturing blend including burdock root, echinacea and sage.
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Brilliant™ Shampoo
Plant-derived cleansers wash away product build-up and debris, leaving hair clean and shiny.
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Color Conserve™ Strengthening Treatment
Deeply nourishes and strengthens color-treated hair. Start with Aveda hair color.
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Clove Shampoo
Ideal for natural brunette and honey blonde tones. Made with organically grown clove to enhance warm tones, while the formula enriches brown hues.
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Scalp Benefits™ Balancing Shampoo
Gently cleanses, nourishes and balances the scalp so all hair types look and feel healthy. With a nurturing blend including burdock root, echinacea and sage.
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pure abundance™ style-prep™
Nature's boost for fine hair. This pre-style treatment infuses hair with all-day weightless volume that feels naturally yours.
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Smooth Infusion™ Shampoo
Gently cleanse and create a smooth new surface on your hair.
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Black Malva Color Conditioner
Infuses brunette and black hair with cool, dark tones and diminishes red hues. Black malva helps provide moisture to hair, while black tea helps intensify deep hues and purify the scalp.
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Blue Malva Color Conditioner
Adds silvery brightness to gray hair and neutralizes brassy tones in all shades. Formulated with blue malva and coneflower to help impart wanted moisture and brightness.
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Damage Remedy™ Intensive Restructuring Treatment
Intensive treatment strengthens damaged hair with deep repair. Leaves hair feeling healthy, smooth and strong.
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Sun Care Hair and Body Cleanser
Color-safe formula with corn-derived chelator gently removes chlorine, salt and product residue. Tamanu oil and organic coconut oil help maintain moisture balance. With green tea, certified organic sunflower oil and vitamin E. For all hair types.
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Sun Care After-Sun Hair Masque
After-sun formula with morikue™ protein. Tamanu oil and certified organic coconut oil moisturize sun-exposed hair. For all hair types.
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Sun Care Protective Hair Veil
A lightweight, water-resistant UV defense mist that forms an invisible screen to help protect hair from sun exposure to minimize damage and dryness. For all hair types.
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Aveda Men Pure-Formance™ Shampoo
High-performance shampoo works with conditioner to refresh and revive scalp while cleansing, conditioning and moisturizing hair.
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Camomile Color Conditioner
Adds golden tones to lighter shades of hair. With organically grown camomile and calendula. Beta carotene enhances golden tones.
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Phomollient™ Styling Foam
Creates weightless body and volume on fine to medium hair. Air-infused technology transforms a liquid into a foam.
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Clove Color Conditioner
Enriches warm tones in medium brown shades of hair. Contains organically grown clove to help enhance warm tones and purify the scalp.
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Aveda Men Pure-Formance™ Exfoliating Shampoo
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stress-fix composition oil™
Discover the multiple ways to relieve stress with this aromatic, nourishing oil for bath, body and scalp that softens and moisturizes skin with a nourishing blend of certified organic sunflower and jojoba seed oils.
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Madder Root Color Conditioner
Enriches warm tones in dark and red shades of hair. Madder root helps purify scalp and hair; natural colors help add and intensify red hues.
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Shampure™ Conditioner
Conditions and fortifies all hair types with morikue™ protein.
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Pure Abundance™ Volumizing Clay Conditioner
Builds body and volume—with kaolin clay from England and acacia gum from Africa—for hair that looks more abundant.
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Black Malva Shampoo
Brings out cool, deep tones in natural and tinted dark shades and discourages the appearance of red or brassy tones.
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Smooth Infusion™ Conditioner
Condition and create a smooth new surface on your hair.
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Color Conserve™ Conditioner
Plant-based conditioner seals hair cuticles, helping keep hair color vibrant longer, when used with both shampoo and conditioner.
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Be Curly™ Shampoo
Gently cleanse your waves or curls-and define them with a wheat protein and organic aloe blend-taming frizz and increasing shine.
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Madder Root Shampoo
Restores warmth to chestnut, auburn and red tones in all types of hair.
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Damage Remedy™ Restructuring Conditioner
Conditioner with that helps repair and strengthen damaged hair, while conditioners help provide detangling and leave it smooth.
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TEST AR PRODUCT
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Pure Abundance™ Volumizing Shampoo
Builds body and volume—with kaolin clay and acacia gum—for hair that looks more abundant.
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Aveda Men Pure-Formance™ Conditioner
High-performance conditioner works with shampoo to refresh and relieve scalp, condition hair and add a healthy shine.
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Rosemary Mint Shampoo
Weightless cleansing leaves fine to normal hair healthy and full of body.
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